A new book – conception and planned birth

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Last Friday was an exciting day. I went to Oxford for a first meeting about my new cookbook. It’s been in my head for several years and now it looks like becoming a reality. We met in a rather fancy meeting room in one of those ‘virtual offices’ in the middle of Oxford – me, Michael Phillips (and his son Jack) of Archetype who will design it and the hugely experienced Marianne Ryan who will edit it. We started talking about a title, the design, the layout and how we would work. It’s a delight working with people who have produced countless books between them and have both a love of food and a keen sense of what will make a beautiful book.

The other key member of the team is Tom Foxall, the photographer, who I originally worked with when I wrote a serious of pieces for the excellent late lamented Herefordshire Life magazine. Tom takes beautiful food pictures. We’ve already booked in a series of photo shoots of which the first is at home tomorrow. So this evening I’ll be roasting butternut squash, poaching ham hock in cider, and making a sun-dried tomato dressing in preparation for the main lot of cooking which will start at 6am tomorrow morning. The plan is to make sure that there’s plenty of food ready by the time Tom arrives in the late morning.

As well as the process of writing, photographing and designing the book, the other thing I’m excited about is way I’m going to publish it. First of all it’s going to be self-published. This means that I and the editorial/design team are in complete control of the process. We can decide on length, size and quality of paper, design, number of illustrations etc without a publisher saying ‘that’s not how we do things here’. And one of the advantages of having two busy cafes and a loyal readership of the previous books is that I’ve got really good ways of selling the books even if Waterstones don’t choose to stock it (which of course I hope they will!).

The other exciting thing about the publishing process is that it’s going to be a Kickstarter project. So prospective purchasers of the book (that’s you dear reader!) will have the chance back the project in return for some fantastic rewards. As well as signed copies of the book delivered to you at home there will be other delicious food- and café-related rewards. I’ll be telling you more about he Kickstarter project over the coming months. The current plan is that the Kickstarter project will run for just 30 days in May 2017 with a view to having the book ready printed and delivered from the printers by 1st October 2017. Just in time for Christmas!

I published my last book 17 years ago and since then there’s so much new both in the food we cook at the cafes and the food I cook at home. So the recipes are all there but it’s a massive (and exciting) job in prospect to re-test and photograph them all and then to write the text. I’m very excited!